According to independent surveys, the carbon footprint of Shopping Direct from home is up to 24 times lower than shopping by car.
Our statistics were taken from a research paper conducted by Professor Alan McKinnon of Heriot-Watt University Edinburgh under the terms of the Government Green Initiative (July 2009).
- This statement is only relevant for non food purchases and is based on one purchase at a time, but does allow for multiple purchases based on the Government average stats.
- It does take into effect returns and non deliveries and call backs.
- Survey uses statistics provided by the Government.
- Based on an average round trip journey of 12 miles.
This research was conducted on behalf of a larger project called Green Logistics Project - funded by the Government's Engineering and Physical Sciences Research Council involving six universities. This paper was entitled: Comparative Analysis of the Carbon Footprint of Conventional and Online Retailing.